Brit-built cars win top awards

The new Jaguar XF has won the coveted What Car magazine Car of the Year 2008 award, beating off stiff competition from rivals BMW and Mercedes.

What Car stipulate that the winner of the award "must have done more than anything else from the past 12 months to move things on".

Castle Bromwich-based Jaguar is a mere cottage industry alongside the mighty Audi, BMW and Mercedes-Benz. Yet its replacement for the retro styled S-Type was considered to have beaten the best the company's German rivals could offer.

This is even more of an achievement when set against the backdrop of uncertainty over Jaguar's future, with the sale of the company by owners Ford now imminent - most likely to Indian motor group Tata.

The magazine singled out in particular the way the XF out-drives the previously unbeatable BMW 5 Series, which is saying something, but also manages to be more supple on poor surfaces.

Accepting the award, Jaguar and Land Rover managing director Mike O'Driscoll said, 'This marks a very special day for Jaguar. We're back.'

Neither is What Car alone in praising the new Jag over its executive peers. In a three-way Auto Express group test against the Mercedes E280 CDI and BMW 525 M Sport, the 2.7 diesel version of the XF emerged triumphant.

Despite being the cheapest of the three, Auto Express described the car as "brilliant: superbly designed inside out, as well as fantastic to drive in all conditions and cost effective to buy and run. Jaguar should be immensely proud of its achievement."

"We're proud to say the XF is a British world-beater", the mag concluded.

But it's not just the Jaguar taking the honours. British-built stable-mate Land Rover won the top What Car award in the compact 4x4 category with its Freelander model, while the Discovery took the accolade for best large 4x4.

Al Kammerer, product development director Jaguar and Land Rover, pointed to strength in automotive manufacturing. 'The automotive industry in the West Midlands is alive and well,' he said.

In the hot hatch category, there was more success for British-built models with Oxford's MINI Cooper taking the title.

Four million Landies and counting

The four-millionth Land Rover rolled off the production lines this week at the company's factory in Solihull.

The landmark vehicle was a Discovery 3 model, and Land Rover are celebrating by donating it to the Born Free Foundation wildlife conservation charity.

Patron Joanna Lumley (pictured) collected the car on behalf of the charity, which will be used in the UK in projects rescuing stranded or abandoned marine mammals such as grey seals.

Will Travers, Born Free chief executive, said, "This important vehicle will enable us to carry out important frontline conservation and animal welfare missions at will.

"Without Land Rover’s support we simply would not be able to reach some of the off-road remote destinations or tackle some of the rescues that are a vital part of our work.”

Born Free has been one of Land Rover’s Global Sponsorship Partners since 2002. The sponsorship includes financial and vehicle support in the UK, Kenya, Ethiopia, South Africa and Sri Lanka.

In 2006 Land Rover’s support contributed to the rescue and relocation of three lions from a circus in France to Shamwari in South Africa.

Dare we suggest that these charitable activities by Land Rover are likely to be a far greater contribution to helping our environment than most of those who whinge about 4x4s have ever made.

Land Rover has now been building its off-roaders for 59 years, crossing the three-million mark in 2001. The company is currently building around 700 cars a day, employing 10,000 people directly in Solihull, and helping to sustain over 50,000 more jobs in the local and national economy. The company exports 78% of all production.